Finance / eCommerce / Fractional CFO

This month, at a glance Reconciled

Profit by channel

Contribution margin

Cash runway

Shopify · Amazon · Stripe matchedProfit, clear

Scale on profit,
not guesswork.

A fractional CFO built only for eCommerce — run by someone who's actually built and scaled a store. We turn your Shopify, Amazon and multi-channel numbers into real profit, clear forecasts, and the decisions that grow it: where to spend, what to cut, and how much runway you really have. Clean books, included.

What's included

Clean books, automatically

The accurate, reconciled foundation every decision runs on — across Shopify, Amazon, Stripe and banks. On time, every month.

True profit by product & channel

Real contribution margin after COGS, fees, shipping, ads and returns — so you know what actually makes money, not just what sells.

Cashflow & runway forecasting

How much cash you really have, what's coming, and how long it lasts — so you scale without the scary surprises.

Where to spend, what to cut

We turn the numbers into moves: which channels and products to push, where margin is leaking, and where to reinvest for ROI.

Reporting that drives decisions

P&L, cashflow and the ecom metrics that matter — in plain English, walked through with you, not a PDF you ignore.

Tax-ready everywhere, filed in Canada

Books kept clean for your CPA to file wherever you are — and if you're a Canadian (BC) brand, Sahil handles the filing himself, from Vancouver.

Your order

Fractional CFO

Monthly subscription · eCommerce finance & growth

Configured on a call

Scoped to your size, channels and stage. No packages, no surprises.

In stock · onboards in ~2 weeks

No long contracts. Cancel anytime.

Always know your real profit. Numbers — and the moves behind them — you can act on, every month.

In your plan (0/6)

Clean books, automatically

True profit by product & channel

Cashflow & runway forecasting

Where to spend, what to cut

Decision-ready reporting

Tax-ready, year-round

TotalProfit, clear —
every month

Checkout →

Compare

Why founders switch from a bookkeeper to a CFO.

A bookkeeper / generalist accountant

Balances the books, files taxes, then goes quiet
Can't tell you which products actually make money
No forecast, no cash runway, no growth advice
Doesn't know a Shopify payout from an FBA fee

Checkout Financials

A fractional CFO built only for eCommerce
Shows your real profit by product & channel
Forecasts your cash and tells you where to spend
Run by someone who's actually scaled a store

A bookkeeper keeps the books. A CFO helps you grow.

Delivery

Track your onboarding. Then a CFO, every month.

Onboarding · Checkout Financials Live in ~2 weeks · then monthly, like clockwork

Step 01

Book a call

We learn your business, your goals, and where the numbers — and the growth — currently hurt.

Day one

Step 02

Onboarding

Tools connected, books cleaned to a baseline you can trust, and your real profit picture built.

~2 weeks

Step 03

Books live

Books closed, profit and cash tracked, forecasts updated — every month, without you chasing.

Monthly

Step 04

Strategy call

A walkthrough of what's working, what isn't, and the exact moves to make next.

Monthly

Sold by

An accountant who's actually run the store.

Checkout Financials is led by Sahil Nathani — a Vancouver-based finance pro who's also built and scaled an eCommerce brand from the inside. He's lived the ad spend, the inventory crunches, the cashflow scares. So this isn't generic CPA advice: it's a fractional CFO who gets ecom because he's done it. He works with brands across North America — and for Canadian (BC) brands, files their taxes directly from Vancouver.

Sahil Nathani

Founder & Fractional CFO

Returns & FAQ

The questions founders actually ask.

Both — and that's the point. Clean books are the foundation; the value is what we do with them: profit analysis, cash forecasting, and the growth decisions a CFO makes alongside you. You get the numbers and the strategy, from one partner who's actually run a store.

It depends on your size, channels, and how much CFO support you want — from clean books through full forecasting and strategy. You'll get a clear, fixed monthly quote on our first call. No packages, no surprises.

Growing Shopify and Amazon brands doing roughly $300K–$5M a year — scaling fast enough that "just bookkeeping" no longer cuts it. If you're making real money and still flying blind on profit, you're in the right place.

Sahil's based in Vancouver, Canada. Bookkeeping, profit analysis and CFO work happen for eCommerce brands across North America — your location doesn't matter. For taxes, he keeps your books tax-ready for your own CPA to file wherever you are; and for Canadian (BC) brands, he files directly.

Yes. Getting messy or behind books back into shape is a normal first step. We'll get you to a clean, trustworthy baseline and build your profit picture from there.

Shopify, Amazon, Stripe, PayPal, Xero, QuickBooks, A2X, and the major inventory tools. If it's part of how you sell, we can work with it.

Always. You'll have a direct line to the person who knows your account and your numbers — not a different face every time.

We connect through secure, read-only access wherever possible and never hold more than we need. Your data and access are treated with the care you'd expect.